Know which ads will flop
before you spend a dollar.
Axony predicts attention, retention, and drop-off for your ad or video — powered by a model trained on real fMRI data, not guesswork. See the risk before you post, not after the impressions are gone.
Results:
Predicted model estimate — not a medical device, not a guarantee of real-world performance.
Meta Ads, scanned live
Watch Axony analyze a real Meta ad
A real, currently-running Meta ad from Alex Hormozi — one of the highest-performing direct-response advertisers on the platform — analyzed live below. This is what a genuinely elite ad looks like under the hood, so you have a real ceiling to measure your own creative against.
Grade
EliteA
predicted wasted spend: <2%
Hook Strength
Elite91
first 3s — sets your CPM
Predicted Completion
Elite32%
vs. 8-15% typical Meta ad norm
Scroll-Past Risk
Low1
one minor friction point flagged
Biggest Drop-off
Minor0:14
single soft dip, recovers fast
Retention
91% still watching by 0:03— the ad survives the scroll-past window almost untouched, then decays gradually through the pitch instead of cratering.
The same brain-activation render, driving the report below
Meta Ads · New
That was one ad. Now do it for your whole account.
Connect your Meta Ads account and Axony pulls in every active ad, scans each one the same way you just watched above, and rolls it up into a single number: how much of your monthly spend is sitting in ads that are quietly underperforming right now.
- ✓One OAuth connection covers every ad account you manage — agencies included
- ✓Every ad gets a Wasted Spend Predictor grade, ranked by spend so the biggest risk surfaces first
- ✓Read-only — Axony never edits, pauses, or touches a live campaign
Total at-risk spend this month
$10,300
Retargeting — Cart abandoners v3
$6,200/mo spend
Prospecting — UGC testimonial
$4,100/mo spend
Prospecting — Founder story
$3,300/mo spend
Retargeting — 10% off banner
$2,900/mo spend
Prospecting — Product demo
$1,900/mo spend
The deliverable
Here's what you get from a single scan
Real output from a single video. Every stat below comes from the same underlying prediction — nothing is a separate survey, focus group, or manual tag.
Hook Strength
Strong84
first 3 seconds
Cognitive Load
Moderate54
runs steady mid-video
Brain Activation
71 pts
Retention
46% still watching by 0:03— the steepest drop-off is the hook window, then retention decays more gradually through the rest of the clip.
Predicted Completion
Typical17%
vs. 10-20% short-form norm
Skip Risk
Low2
friction points flagged
Benchmark Percentile
62nd
vs. comparable short-form ads
Under the hood
Grounded in real neuroscience, not guesswork
The fusion architecture is trained on naturalistic fMRI response data, validated with subject- and stimulus-held-out splits — the same methodology the field uses to score itself, not a metric we invented. Every result ships with a model-version label so you always know exactly how mature the prediction behind it is.
How it works
Score any video in four steps
No panels. No focus groups. A model trained on real neuroscience data reads your video the way a brain does — in seconds.
Upload your video
Any ad, campaign video, trailer, or short-form clip. Nothing leaves the structured-data boundary except the finished report.
Watch it predict, live
A real anatomical cortical surface lights up region-by-region in sync with playback — not a stylized effect, a model estimate.
20+ metrics get computed
Retention curve, hook strength, skip-risk points, cognitive load, emotional arc — deterministically, from the raw predicted signal.
Claude writes the fix list
Plain-English diagnosis with timestamps, not a dashboard you have to interpret yourself.
“Attention drops sharply at 0:07 — the cut to the wide shot loses the face.”
— Claude, Studio report
The details that make it actually work
A real brain, not a blob
Built on actual FreeSurfer cortical surface data — real gyri, real sulci, real hemisphere anatomy. Nobody else in this category renders a brain that would survive a neuroscientist's second look.
Retention that behaves like retention
Modeled as a proper survival curve — starts at 100%, only goes down. Not a wobbly engagement line pretending to be a retention chart.
Hover any region
Point at the brain, get the region name and its live predicted activation value. No legend required.
Click a weak point, jump there
Every timestamp in the report is a scrubber. Click it, the video seeks, the brain re-renders.
Right-sized models per tier
Haiku for fast Creator reports, Sonnet for Pro's full narrative, Sonnet 5 for Studio's deepest analysis.
Credits that last 12 months
Not 90 days. Top-up minutes don't evaporate before you get around to using them.
20+ metrics, written in plain English
Not a dashboard you have to interpret yourself. Every scan comes with a narrative report that names the problem and the fix.
Predicted retention curve
second-by-second, not a single average score
Hook strength
did the first 3 seconds earn the next 3?
Skip-risk points
ranked timestamps, ready to re-cut
Weak-point diagnosis
Claude-written, not a raw heatmap to interpret yourself
Emotional engagement
reward-response proxy over time
Cognitive load
how much focus a section demands
Benchmark percentile
predicted performance vs. a comparison set
Best-clip suggestion
which segment to cut as a teaser (Studio)
20+
predicted metrics per scan
3
self-serve tiers, no sales calls
8Hz
prediction sampling rate
12mo
credit validity, not 90 days
Built for how in-house teams and agencies actually work
For marketers
Pre-test creative before media spend
Run every ad variant through Axony before launch. Catch the weak hook, the muddy CTA window, and the mid-roll attention cliff while it's still free to fix.
For agencies
Back creative recommendations with data
Give clients a concrete, timestamped reason for every cut you recommend instead of “it just feels stronger.” Fewer revision rounds, faster sign-off.
Included on every plan
Two cuts. One winner. No guessing.
Scan both versions of a video and put them side by side — hook strength, completion rate, and every other metric compared at once, so you post the one that actually wins instead of the one you liked more.
Get your first scan freeCut A
62%
completion rate
Cut B
81%
completion rate
“Marketing has always been guesswork wearing a data costume. We built the tool that tells you the truth before your audience does.”
— The Axony team
There was no option between spray-and-pray and a $15,000 enterprise contract
Ad-intelligence tools show you what competitors are running. Enterprise neuromarketing tells you if an ad works — for a sales call and a five-figure contract. Axony is the only one that predicts wasted spend, per ad, before you launch, self-serve.
| Feature | Spray and pray | Ad-intelligence tools | Enterprise neuromarketing | Axony |
|---|---|---|---|---|
| Self-serve signup | ✓ | ✓ | — | ✓ |
| Instant results | ✓ | ✓ | — | ✓ |
| Predicts performance before you spend | — | — | ✓ | ✓ |
| Wasted Spend Predictor — A–F grade per ad | — | — | — | ✓ |
| Bulk-scans your whole ad account | — | competitor search only | — | ✓ |
| Predictive brain-region visualization | — | — | static heatmap | live, synced to playback |
| Plain-English diagnosis with fix suggestions | — | — | — | ✓ |
| Public, transparent pricing | ✓ | ✓ | — | ✓ |
| Data grounded in real neuroscience | — | — | ✓ | ✓ |
No sales calls. No black boxes.
Neuro-analytics has historically meant enterprise contracts and raw heatmaps you need a data analyst to read. Axony is instant, self-serve, transparently priced, and hands you a written diagnosis instead of a dashboard — and we say so plainly whenever a prediction is an estimate, not a certainty.
What weak creative is actually costing you
See how much wasted ad spend Axony could catch
Drag your monthly media budget. We'll estimate the spend a pre-launch retention read could realistically save, and which plan pays for itself the fastest.
Recommended plan for this budget
Pro
$249/mo
Estimated savings cover the subscription 10.0x over at this budget.
Estimated wasted spend / month
$5,000
~20% of budget spent on creative that underperforms after launch
What a pre-launch read could save
$2,500/mo
$30,000/yr if you catch it every month
Illustrative estimate, not a guarantee: assumes ~20% of ad budgets go to underperforming creative (a commonly cited industry range) and that a pre-launch retention/hook read catches roughly half of that. Actual savings depend on your creative process and category.
Simple, Transparent Pricing
Self-serve, transparent, no sales calls. Pick the depth of analysis you need. Invite your whole team on any plan. Pay-as-you-go top-ups expire in 12 months, not 90 days.
Money-back guarantee on every plan — no sales call required
STARTER
billed annually
- 60 video-minutes/mo
- Wasted Spend Predictor — an A–F grade with your estimated % of budget at risk
- 4 metrics: retention curve, completion rate, hook strength, peak attention moments
- Top-3 weak points with fix suggestions
- Shareable report link
- A/B compare two cuts side by side, project folders, team seats
4 analysis metrics for solo marketers and small teams
PRO
billed annually
- 300 video-minutes/mo
- Wasted Spend Predictor — an A–F grade with your estimated % of budget at risk
- 14 metrics: everything in Starter plus attention decay, skip-risk points, emotional arc, cognitive load, friction points, buy-moment windows, novelty, pacing, memorability, benchmark percentile
- Full Claude-written narrative report
- Downloadable report file
- A/B compare two cuts side by side, project folders, team seats
14 analysis metrics for marketers
AGENCY
billed annually
- 1,200 video-minutes/mo
- Wasted Spend Predictor — an A–F grade with your estimated % of budget at risk
- 22 metrics: everything in Pro plus region-by-region brain breakdown, dominant network, hemispheric balance, emotional peak moments, audio-visual sync, language-emotion alignment, rewatch likelihood, best-clip suggestion
- Downloadable report file
- A/B compare two cuts side by side, project folders, team seats
22 analysis metrics for agencies
Not sure Pro or Agency is the right fit, or have a question first?
Book a callQuestions, answered honestly
Still have concerns?
If you're not sure Axony fits your use case, want to walk through pricing, or just have questions the FAQ didn't answer — grab 30 minutes with the team. No pitch, just a real conversation.
Book a callWhy we built this
Every performance marketer and agency team we talked to had the same problem: real feedback arrives after the money is spent. We wanted a second opinion before that moment — one grounded in how attention actually works in the brain, not in vanity metrics or guesswork. That's Axony.